Tentacular evil, you see, takes many forms and 80s capitalism may just be one of them. Together, they pursue the B-plot, involving Russians and mysterious boxes in a mysterious room in the new mall that is putting the high street out of business. The friendship with Steve that was a highlight of last season continues, and is even improved by the addition of his co-worker at the ice-cream parlour, Robin (Maya Hawke). Lucas and Max are still together (though their relationship takes a backseat – possibly in response to the story of how the kiss was sprung rather unexpectedly on Sadie Sink by the directors), Mike and Eleven alternate between kissing and breaking up, and Dustin has – if we give him the benefit of the doubt – a girlfriend from science camp who lives in Utah. Will periodically senses its presence, but his main cause of unhappiness is his friends’ rejection of their old world of dens in the woods and Dungeons and Dragons campaigns for the world of girlfriends. We may ourselves be in the Upside Down that has haunted the sleepy town of Hawkins, Indiana since the Duffer Brothers concocted their homage to the 80s and caused a streaming sensation back in what seems like the distant days of 2016. It is precision engineered to hook millennials-and-below with maximum plot (so new to you, my fresh-faced, pink-livered darlings, but actually so, so old!) and blast the rest of us down a vortex of nostalgia so that we know not which side is up. This moment plays in the back of my mind every time I watch Stranger Things, now back for its third season on Netflix. Oh the things I’ve seen! The first Clinton administration.

She has to lie down as her daughter wails “Oh, mother, I can’t believe you’re dying of old age.” “Don’t cry for me, Tartine,” murmurs Jenna bravely.

T here is a scene in 30 Rock where Jenna gets cast not, as she first assumes, as a main protagonist on Gossip Girl, but as one of their mothers.

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